Daniel Hagger - unit 26

Difference between copyright and a copywriter Despite sounding very similar, copyright and copywriters are very different from each other. Firstly, copyright is intellectual property that gives the owner the exclusive right to copy, distribute, adapt, display and perform a creative work. The creative work could be in the form of art, music or film. In order for someone to use copyrighted material, they would need to ask permission from the owner. A copywriter, on the other hand, is a professional who writes clear and concise copy for advertising or marketing material. The aim of a copywriter is to persuade the reader to take a specific action or to buy a product.  social and cultural awareness In copywriting, it is important to maintain social and cultural awareness because it helps when it comes down to advertising. For example, if your target audience was a younger demographic then you would want the copy in your advertisement to be more appealing to that age range. Another reaso...

  Above the line Advertising above the line advertising is advertising message that are then broadcast a large audiences in an unsophisticated way of targeting via traditional offline media such as: - radio - TV ads - billboards - newspapers - magazines  these messages have huge potential especially when they are they are broadcast on a popular TV channel or in a large circulation national newspaper. above the line channels are well suited to brand building for this reason. this is because there is an opportunity to potentially be in front of millions of eyes.  however, above the line advertising has it's disadvantages for example it is largely related to cost. prime time slots demand prime rates and it can be difficult to track your investment. additionally, there is little opportunity to target in a sophisticated way but certain TV channels can be selected based on audience.  above the line channels are 'push' channels which basically means they are channels u...

what is an advertising copywriter? an advertising copywriter is someone who writes, concepts and produces advertisement. these can include: - television - radio - outdoor - print - online they work with a variety of different clients in a variety of different categories such as beverages, food, banking, hospitals and public transaction. what skills are needed of a copywriter in advertising industry? in order to become a good copywriter in the advertising industry you are going to need these skills: 1. being able to communicate with other people. 2. come up with cool concepts. 3. casting the right people to be in a TV ad. 4. being able to talk to clients. 5. being able to write in different styles. approaches to the job of copywriters there are many different approaches copywriters take with their job. for example, one approach that can be taken is to watch a lot of movies so you can come up with a variety of different styles and ideas. another approach is to read, watch and listen to t...

  the image above is a screenshot of some text on the Talk to Frank website. in this case the text is giving the reader information about drink spiking. firstly, they write the title in bold to stand out so you know what this segment of text is about. it opens the first paragraph with a brief definition of spiking, this is because they want you to know immediately what constitutes as spiking so you are aware of the crime. it then goes on to inform the reader of potential motives why someone may spike you, this is so the reader is more aware of other peoples potential intentions. the paragraph the concludes by saying even if it is done as a joke it is still illegal. this sentence is obviously targeted at teenagers reading this as teenagers are more likely to joke around with each other. this is important for the context of the talk to frank website as it was set up specifically to inform teenagers why drugs are dangerous instead of just saying don't do them. the second paragrap...

  Nike Pegasus Trail 2 GORE-TEX Hello ladies, have you ever dreamed of running for hours upon end? maybe you wish to run away from reality and it's problems and just allow yourself to breathe or maybe you wish to feel more masculine than your man. the only problem is that your feet get tired after a few measly laps, maybe it's the old crusty shoes your wearing. well then, do I have great news for you, because now Nike are selling new Pegasus Trail 2 GORE-TEX trainers perfect for solving your exercise problems. they're breathable, durable, flexible! and best of all, packed with all the energy you need to keep going! so tell me ladies, are you ready to step out of your old slippers and into the shoes of health, fitness and exercise? yes? then buy Nike's Pegasus Trail 2 GORE-TEX trainers today and re-take your first steps. one small step for man, one giant leap for woman kind.     Monopoly Classic Board Game Hello there, are you bored? do you wish there was some e...

  lush bath bombs product blurb: Since their creation by Lush co-founder and product inventor Mo Constantine 30 years ago, bath bombs have made waves in bathtubs all over the world. Handmade bath bombs are what we’re famous for, but did you know that the very first bath bomb was pressed in Mo’s garden shed? Bath bombs come in all shapes and sizes, with different colours, fragrances and extra surprises. These fantastical fizzers can turn your average soak into a playground for the senses. We love to push the boundaries and will take you to next level bathing. Drop one of these handmade bath bombs into a hot relaxing bath for an explosion of colour and essential oils. From simply pressed, natural remedies to levelled up luxury bath bombs, add a little bath fizz to your bath time routine. analysis: the purpose of this product blurb is to advertise lush bath bombs. firstly, this copy is effective because it goes into the history of bath bombs mentioning who they were invented by and th...