Daniel Hagger - unit 26

  Advertising This L'Oréal advert for makeup has the slogan 'this is an ad for men' in big white font with all caps. This is because the different lipstick sizes is meant to be a metaphor for men comparing the sizes of their genitals. but obviously because this is a makeup advert they decided to use this opportunity to showcase their lipsticks. This is a creative way of utilising copywriting in an advert. After KFC ran out of chicken they released this apology advert expressing how sorry they were for the inconvenience. To make the advert stick out more they pulled a genius move by re-arranging the letters KFC to FCK so it looks like the swear word 'fuck' symbolising how they 'fucked up' with their shortage of chicken. as a result of this, KFC's ratings went up. Here is yet another example of genius copywriting in this McDonalds advert. They used their logo to write out the iconic Einstein equation: E=Mc squared. they flipped the logo sideways to create ...

Definition A copywriter is someone who writes for the internet. they create informative content for businesses  that is designed to guide the reader’s own research.  Misconceptions Not all copywriters are advertising copywriters. This in itself causes some confusion, as the latter is the more famous.  Medical copywriters have their own special niche, which we don't pretend to know about or comment on here. Technical copywriting can (often) also be put in this box. Copywriting has nothing to do with copyright law. What does a copywriter do? write research interview edit proofread manage projects source images plan and implement marketing campaigns measure the wider impact of their work However, there can be a lot more to a marketing copywriters role.  such as SEO strategizing , social media planning and even making videos a  marketing copywriter is a sort of dual role. A copywriter creates content; a marketer takes content and uses it as a tool to generate site t...